Riverzedge Mural Initiative

In the journalism business, a “lead” (pronounced leed) is the first paragraph of a story.

The body copy supports the main idea and is what ultimately persuades a person to buy a product or service. This text goes into the details of the product and explains why the product or service will benefit the customers.

You want your body copy to persuade your readers to take some sort of action. In order to persuade them to do what you want, (make a purchase, sign up for newsletters, etc.) you need to know how to write a powerful body copy.